Let's clear a few things up.

Saltwater Business Studio creates custom websites for small businesses. We design and build professional, mobile-friendly websites, along with features such as contact forms, inquiry forms, scheduling, payment integrations, and other tools your business may need. We work with businesses in Sarasota, Venice, and throughout Southwest Florida.

We work with small businesses that need a professional online presence, whether you're starting a business, relying mostly on social media, or ready to replace an outdated website. Our projects can work well for service businesses, independent professionals, salons and beauty businesses, creative businesses, home-service companies, consultants, studios, and other small businesses.

Social media can be an important way for customers to discover you, but it isn't a substitute for having a website you control. Your website gives customers one place to learn about your business, understand your services, see your work, find your contact information, and take the next step.

Website builders make it easy to put something online. The harder part is creating a website that is actually easy to navigate, visually distinctive, clear to customers, and structured so search engines can understand your business.

Saltwater handles those decisions for you. We think through the structure of your pages, how customers move through the site, what information they need, how your services are presented, and how the site is built behind the scenes. The result is more than a collection of template sections — it is a website designed around your actual business.

Wix and Squarespace are useful tools for building a website yourself, but a website platform and a professionally designed website are not the same thing.

Saltwater builds each site around your business rather than starting with a template and asking you to fit your business into it. That gives us more control over the visual design, page structure, navigation, content hierarchy, and technical details of the site.

We also build with search visibility in mind, using clear page structure, descriptive titles and metadata, structured content, and other SEO fundamentals that help search engines understand what your business offers. No website can guarantee a particular search position, but the site should be built to give your business a strong technical and content foundation for being found.

A website can look beautiful and still be frustrating to use. If customers cannot quickly figure out what you offer, where to find information, or what to do next, they may leave before contacting you.

We design navigation around the way a real customer moves through your business. Pages are organized intentionally, important information is easy to find, and calls to action are placed where they make sense instead of simply filling space on a template.

That's the idea. Your website should feel like your business, not like a template that happens to contain your logo.

We pay attention to typography, spacing, imagery, color, layout, hierarchy, and the small visual details that make a site feel intentional. The goal is a polished online presence that gives customers a clear sense of who you are and what you offer before they ever contact you.

You're paying for more than someone putting your information on a page. You're paying for the planning, design, development, structure, and attention to detail that go into making the website work as a whole.

A professionally built site should make your business easier to understand, easier to navigate, easier to find, and easier to contact. That's the difference Saltwater is designed to provide.

We start by learning about your business, your customers, and what you want your website to accomplish. From there, we plan the site's structure and content, design the pages, build the website, add any necessary forms or integrations, and make sure everything works properly across desktop and mobile devices before launch.

Yes. A redesign can range from refreshing the visual design to completely reorganizing the site's pages, content, and functionality. If your current website technically works but no longer feels like your business, we can determine what should be kept, changed, or rebuilt.

That depends on the project. We can work with copy you provide, help organize and refine your existing content, or include copywriting as part of a larger project scope. We'll determine what makes sense for your business before the project begins.

Absolutely. If you already have a logo, brand colors, photography, graphics, or other assets you'd like to keep, we can build around them. We can also help determine where additional photography or visual assets would improve the site.

Yes. We can create forms for things like general inquiries, service requests, quote requests, lead qualification, and other information your business needs from potential customers. Depending on the form, submissions can be connected to email notifications and a Google Sheet for easy tracking.

Yes. We can integrate scheduling tools such as Square Appointments when they are a good fit for the business.

Yes. Depending on what you're selling and how you want customers to pay, we can integrate options such as Stripe or Square. More complex ecommerce needs may require a different platform or a larger project scope, so we'll discuss that during the planning process.

Our website projects start at $1,299. The final price depends on the number of pages, functionality, integrations, content needs, and other details of the project. We'll define the scope before work begins so you know what you're paying for.

Yes. Saltwater Business Studio is based in Southwest Florida and works with businesses in Sarasota, Venice, and surrounding communities. Remote projects outside the local area may also be possible depending on the project.

Start by telling us a little about your business and what you're looking for. We'll use that information to determine what your website needs and whether we're a good fit for the project.