Dena
Design & Development
Dena designs and builds the websites, bringing together the structure, visuals, and details that make each site feel like a natural fit for the business behind it.
Meet the team
The people behind
Saltwater Business Studio.
We're a small team that likes building things, solving problems, and helping small businesses turn good ideas into something real.
Randall
Client Advisor
Randall gets to know the businesses we work with, answers questions, and helps connect clients with the services that make sense for them.
How it started
We wanted to build something of our own.
Saltwater came together from a pretty simple idea: take the things we're naturally good at, put them together, and use them to help other people build something too.
We both like figuring things out. We like taking a blank page and turning it into something useful. We like solving the little problems that make a project work better, and we especially like seeing an idea become something real.
When we started Saltwater, we wanted to create a studio that felt different from the typical agency experience. No layers of people between you and the work. No trying to make every business fit the same formula.
Instead, we wanted to work closely with the people behind small businesses and create websites that actually make sense for them.
Saltwater is intentionally small. That means we can pay attention to the details, have real conversations with our clients, and care about the finished product as much as the person who owns it does.
What matters to us
Good work should still feel human.
We believe a website should feel like it belongs to the business behind it. That sounds simple, but it's something we take seriously.
Thoughtful over trendy.
We care more about making something that fits than chasing whatever design trend happens to be everywhere this month.
Clear over complicated.
A good website doesn't need to make people work to understand a business. We believe clarity is part of good design.
Personal over cookie-cutter.
Your business has its own personality, history, and way of doing things. Your website should have some of that personality too.
Useful over impressive.
Beautiful is great. But a website also needs to help people find what they need, understand what you offer, and know what to do next.
Why Saltwater?
A studio, not a machine.
We're not trying to become the biggest web agency in Florida. We like being small enough to know the businesses we're working with and care about the details.
That also means we're selective about how we work. We want the process to feel straightforward, collaborative, and considerably less intimidating than hiring a giant agency.
Southwest Florida
Local roots. Wider reach.
Saltwater Business Studio is based in Southwest Florida and works with small businesses in Sarasota, Venice, and surrounding communities.
We're local, but the businesses we work with don't have to be. A good website can travel a lot farther than we can.
Let's get acquainted
Have something you're building?
We'd love to hear about it. Whether you already know exactly what you need or you're still figuring that part out, that's what the first conversation is for.
Start a conversation